How to Become a Virtual Public Relations Advisor
The majority of business is now conducted online. People buy services, products and information online. They also glean much of their information online. That means for business owners, it pays to have online visibility – even if they have a brick and mortar presence as well. If you have a knack for press and publicity, you can become a valuable resource for many businesses, both large and small.
What Does a Virtual Public Relations Advisor Do?
A public relations company is designed to help a company achieve greater awareness with their target audience. They often achieve this by:
* Planning and hosting promotional events
* Issuing press releases and making media contacts
* Media management
* Publicity planning and promotion
* Occasional contact management, for example creating and managing the company newsletter
If a business owner were to hire a PR agency to handle all of this, they’d spend a lot. They can save a tremendous amount of money by hiring a virtual public relations advisor. This reality has made becoming a virtual PR advisor a truly in-demand job.
What Skills Are Required to Be a Virtual PR Advisor?
If you don’t have any experience or even any education in press and publicity, it’s okay. There are many online courses, books and even college classes you can take to quickly improve your knowledge. Once you have a solid foundation, it’s time to build your portfolio. One way to quickly gain experience is to volunteer for a local charity or non-profit organization.
They’re always looking for extra help and it’s often difficult to find a PR advisor willing to donate their time. You’ll gain valuable experience, items for your portfolio and most likely a stellar recommendation.
One of your best assets may be who you know. This makes networking a valuable way to spend your time. Get to know people who may be your prospects. However, it’s also important to get to know people in the media and people who can help you do your job.
Advice for Getting Started
As a virtual PR advisor you don’t have to be a one-stop shop. You don’t have to provide a full range of press and PR knowledge, experience and services. If you’re an exceptional press release writer, you can focus on that skill and service. If you are skilled at event planning and promotion, then you can focus your business on that niche.
That being said, if you do want to offer a full service business, you can also outsource some tasks to become a single resource for your clients. For example, if you’re skilled at event planning and promotion and a client needs a press release also, you can outsource the release to a ghostwriter.
Get a website up and running as soon as possible. Focus on creating excellent content that positions you as an authority in your industry and also solves your audience’s problems. Don’t forget to include contact information and the services you provide. Once your website is up, start networking and promoting your business. It’s a growing field, which means you shouldn’t have to wait long for your first client. After that, the sky is the limit!